Born from Refusal.
We refused to believe that beautiful jewellery had to cost a fortune. We refused to accept that affordable meant forgettable. And we absolutely refused to let British women settle for less than extraordinary.
The UK jewellery industry
has been lying to you
for decades.
The Fine Jewellery Lie
Walk into any jeweller on Bond Street and you'll pay £800 for a necklace. They tell you it's worth it because of the materials. But here's what they don't tell you: the stones are often the same grade as ours. You're paying for the postcode, the marble counters, and the commission. Not the craft.
The "Affordable" Trap
Then there's the other end: cheap fashion jewellery that turns green on your skin, falls apart after three wears, and makes you feel embarrassed, not beautiful. The market told you there's no middle ground. You either spend a fortune or look cheap. That was never the truth. It was a strategy to keep you paying more.
Luxury is a feeling.
Not a price tag.
We built OXSHIRE on a single, unshakeable belief: Every woman in the UK deserves to feel extraordinary, not just the ones with unlimited budgets. We took the materials science of fine jewellery, the design rigour of couture houses, and we made it accessible. Not cheap. Accessible.
3-micron 18K gold plating. AAA-grade stones. Surgical steel bases. Hypoallergenic for every skin type. A 12-month guarantee that covers everything. These aren't budget compromises they're deliberate, expert choices that happen to cost a fraction of what the industry charges for equivalent results.
We out-craft
brands that charge
ten times more.
We didn't just want to make affordable jewellery. We wanted to make the finest Demi-Fine jewellery ever designed in Britain. So we studied how luxury houses worked — their stone grading, their plating specs, their quality control — and we matched them. Then we priced honestly.
What follows is not marketing. It's our actual process, our actual materials, our actual standards. Read them. Then compare them to what you've been buying.
Industry standard is 0.5–1 micron. We plate at 3 microns minimum. The same depth used by fine jewellery houses. The result is plating that lasts, not flakes.
We only use AAA-grade cubic zirconia hand-graded for colour, clarity, and cut. They refract light like diamonds. Because optically, they should. That's the science.
Surgical-grade 316L stainless steel base. The same metal used in medical implants. Nickel-free, corrosion-resistant, and tested to UK REACH compliance. Not negotiable.
Every single piece passes a 12-point quality inspection before it's packaged. Stone security, clasp function, plating uniformity, finish quality. Under 0.5% make it through with a fault.
I started OXSHIRE in my kitchen in Edinburgh with a laptop, a burning frustration, and exactly £800 in savings. I was 26 years old and I had just returned a necklace to a department store after it turned my neck green, a necklace I'd paid £140 for. I was furious. Not upset. Furious.
I'd spent years watching the same story play out across Britain. Women spending money they didn't have on "luxury" jewellery that failed them. Women avoiding jewellery altogether because they'd been burned too many times by the budget end. And an industry that simply didn't care, because the margins were too good, and the women too conditioned to accept it.
So I started researching. Not fashion trends, material science. I called plating manufacturers. I visited stone graders. I ordered samples from 40 different suppliers and wore them myself for six months before I was satisfied. I learned that the gap between how jewellery was marketed and what it actually cost to make properly was staggering.
Our first collection was 8 pieces. We sold out in 11 days. The messages I received from women telling me they'd finally found jewellery that made them feel the way fine jewellery always promised but never delivered, those messages are the reason OXSHIRE exists today.
Two years on, we've crafted over 2,400 pieces. We've earned over 1,200 five-star reviews. We have a waiting list for our limited editions. And we have never, not once, shipped a piece that didn't meet our standard. That will never change.
OXSHIRE isn't just a jewellery brand. It's a refusal. A refusal to accept that luxury is only for the wealthy. A refusal to let London women be told they're worth less. And a refusal, every single day, to make anything less than the finest Demi-Fine jewellery this country has ever seen.
Thank you for being part of this. Genuinely.
Stop settling.
Start Gleaming.
Free UK Delivery. Always.
Every order. Every time. Order before 3pm Monday to Friday and your piece ships the same day. Express delivery is £3.95. Because we believe getting your jewellery fast shouldn't cost extra.
Shop Now →14-Day Free Returns.
Not quite right? Send it back. No hoop-jumping, no restocking fees, no passive-aggressive customer service. A prepaid label, your money back within 48 hours. That's it. That's the whole policy.
Browse Pieces →12-Month Guarantee.
If your piece tarnishes, breaks, or loses a stone within 12 months of purchase — we replace it. Free. No questions. No conditions beyond that. Because we stand behind what we make, completely.
See All Collections →
You deserve jewellery
that is genuinely extraordinary.
Over 2,400 London women have already made the switch. They stopped settling. They started gleaming. Every single one of them told us they wish they'd done it sooner.